Enterprise software, CEO-led
Personalized executive-to-executive outreach program yielding a 54.7% connection rate and 97 enterprise decision-maker meetings without generic automation spam.
THE STRATEGIC THINKING
The bot handled the boring part. The CEO handled the relationship part.
Enterprise SaaS deals cannot be closed with blast cold emails or generic LinkedIn inMail spam. C-level executives in logistics and supply chain ignore templated messages because they smell junior SDR automation from the first sentence.
We designed a high-craft executive dialogue model where outreach came directly from the founder's profile. Targeting was sculpted using Sales Navigator around discrete enterprise triggers: recent warehouse tech upgrades, ERP migrations, and regional expansion announcements.
Cadence was automated up until the exact moment of a reply. Once a prospect engaged, automation paused instantly and the conversation transferred to human scheduling. The result: 97 enterprise meetings and over 50 pipeline opportunities.
“The bot did the boring part. The CEO did the relationship part.”
EXECUTION BLUEPRINT
What actually went into the accounts
- +Segmented account lists built across enterprise logistics, warehouse automation, and retail supply chain
- +Three-tier message sequence: context-driven opener, zero-fluff case study reference, soft diagnostic invitation
- +Automated pauses triggered immediately upon prospect response to protect personal rapport
- +Daily monitoring against LinkedIn platform safety thresholds to prevent profile flagging
- +Direct synchronization between LinkedIn inbox and client HubSpot CRM
17,400 ICP Accounts
Curated list of enterprise VP Engineering & CTO profiles at companies with 200+ employees and active cloud spend.
54.7% Acceptance Rate
Peer-to-peer technical inquiry angles focused on specific engineering pain points rather than generic sales pitches.
97 Enterprise Demos
97 scheduled sales briefings directly onto AE calendars, yielding over $420,000 in validated qualified enterprise pipeline.
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