SELECTED WORK · PERFORMANCE ARCHITECTUREVOL. 03 // AD ACCOUNT AUDITS
POP LAB
PROOF
VERIFIABLE SPEND & REVENUE DATA

Selected work,
names withheld.

Real campaigns across luxury, D2C, travel, B2B and wellness. Client names are withheld under strict confidentiality agreements - the numbers are exactly as run, pulled straight from verified Meta and Google Ads managers.

₹24.72L
D2C Bakery Purchase Value
4.10x Blended ROAS
₹628
Luxury Jewellery CPC
Intent Filter · 5-7 Consults
11.4L
Europe Travel Reach
₹131 CPL vs ₹130 Target
97
Enterprise Meetings Booked
54.7% Acceptance Rate
ARCHITECTURAL BLUEPRINTFIG. 01 // QUALIFIED FILTERING
PHASE 01 · INGESTION

Broad Market Reach

Algorithmic distribution across Meta, Google & Search. Millions reached without budget dilution on vanity impressions.

VOLUME100% UNFILTERED
POPLAB FILTER CORE
PHASE 02 · SEPARATION

Strategic Friction

Negative keyword insulation, multi-question qualifying forms, verified WhatsApp numbers & AOV thresholding.

DISCARD RATE85% NON-BUYERS
PHASE 03 · TRANSFORMATION

High-Ticket Consults

High-intent showroom bookings & closed enterprise deals. Server-side CAPI feeds winning conversion signals back to algorithm.

CONVERSION RATIO3.2x INDUSTRY BENCHMARK
01 / 08Meta Ads · Premium D2C · F&B

Premium dessert-first bakery

How five product-led Meta purchase campaigns generated ₹24.72L at 4.10x blended ROAS by isolating hero SKUs from entry-level funnel feeders.

Read Deep-Dive Analysis
₹24.72L
Purchase value
4.10x
Blended ROAS
6,844
Website purchases
₹190
Cost per purchase
02 / 08Google Search · Ultra-Luxury · Buyer Filter

Ultra-luxury jewellery house

Using Google Search as an intentional buyer filter rather than a mass-traffic funnel for high-ticket heritage pieces with ₹50L+ order values.

Read Deep-Dive Analysis
₹98.6K
Total spend
157
High-intent clicks
₹628
Avg CPC (Deliberate)
5–7
Qualified consults
03 / 08Meta Ads · Travel · Full-Funnel

Travel platform, Europe push

A synchronized three-stage Meta funnel delivering 11.4L impressions and 60 qualified travel inquiries at ₹131 CPL against a ₹130 target.

Read Deep-Dive Analysis
₹13K
Total spend
11.4L
Verified impressions
60
Qualified leads
₹131
CPL vs ₹130 target
04 / 08Google Search · Local Services · Lead Gen

Residential interiors firm

Generating 4 confirmed high-ticket interior design commissions under a tight ₹15K monthly Google Search constraint through radical geographical precision.

Read Deep-Dive Analysis
₹14.9K
Total monthly spend
78
Qualified clicks
0.98%
Strict intent CTR
4
Confirmed consults
05 / 08Meta Ads · Wellness · Creative Testing

Women's wellness brand

How isolating creative variation across 4 simultaneous ad formats unlocked a $0.45 CPL and generated 221 qualified patient leads.

Read Deep-Dive Analysis
$0.45
Winning CPL
221
Leads from winner
~3x
Volume vs runner-up
4
Formats tested in parallel
06 / 08Search + Display · Travel · Two-Channel

Holiday packages platform

Coordinating Google Search with intent-driven Display remarketing to capture high-intent domestic travelers at 19% below target CPL.

Read Deep-Dive Analysis
70
Total qualified leads
₹121
Blended CPL
19%
Below target acquisition cost
70%
Mobile device conversions
07 / 08LinkedIn Outreach · B2B Enterprise

Enterprise software, CEO-led

Personalized executive-to-executive outreach program yielding a 54.7% connection rate and 97 enterprise decision-maker meetings without generic automation spam.

Read Deep-Dive Analysis
867
Contacts enrolled
54.7%
Connection acceptance rate
53
Direct qualified pipeline
97
Booked executive meetings
08 / 08Shopify · D2C · Scaling

D2C store at scale

Holding conversion rate steady at 2.19% while scaling a Shopify storefront to ₹1.14M in monthly sales and 536 profitable orders.

Read Deep-Dive Analysis
₹1.14M
Total monthly sales
24.4K
High-intent store sessions
536
Fulfilled orders
2.19%
Stable conversion rate
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