Selected work,
names withheld.

Most accounts don't need more spend - they need fewer wrong people clicking. So we obsess over the unglamorous parts: search-term reports, ad-set isolation, clean attribution, negative-keyword lists you actually maintain. The work that never shows up in a screenshot but shows up in the P&L.

AI is how we move faster through it - creative variants, research, and analysis at a pace no manual workflow matches. But the judgment behind every rupee stays human.