Interior design isn't an impulse purchase, and the budget was under ₹15K a month. Two constraints that ruled out any aggressive growth play. The real question was whether a tight, intent-only Search account could produce a steady, predictable trickle of qualified enquiries the studio could plan around.
The answer was precision over reach. Geo-restricted to serviceable localities. Daily budget paced evenly so the account didn't burn out by day six. Keywords scoped to active planning intent only; DIY queries, inspiration searches, and ultra-low-budget terms all lived on the negative list from day one. Conversions optimised for calls and form fills, not visits.
We'll map exactly where your budget is leaking and what to fix first.
Book a teardown