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The right leads,
not a thousand wrong ones.

We run paid media across
Luxury Retail Meta Ads D2C & E-commerce Google Ads Jewellery High-ticket Services Performance Max Showroom Visits Luxury Retail Meta Ads D2C & E-commerce Google Ads Jewellery High-ticket Services Performance Max Showroom Visits
By the numbers

Spend managed like it's our own.

Ad spend managed ₹18Cr+ Deployed across Meta & Google with strict intent and targeting filters.
Qualified leads +31% Average lift in qualified enquiries after our creative & funnel rebuilds.
Blended return 4.7x Typical blended ROAS once unit economics hold and we scale carefully.
Shopify store analytics - ₹1.14M in 30-day sales
Real account · Shopify · ₹1.14M in 30-day sales · names withheld
What we run

Built for measurable growth.

How we work
01 / Meta Ads

Meta Ads

Facebook & Instagram campaigns engineered for lead generation, phone consults, and high-intent actions - not just reach.

02 / Google Ads

Google Ads

Search, Display, and Performance Max campaigns that capture high-intent buyers exactly when they're searching for you.

03 / Creative

Creative Testing

Scroll-stopping statics and founder-led video, scripted and iterated against real ad-account data - not guesses.

04 / Landing Pages

Landing Pages

High-speed, conversion-focused pages that turn paid traffic into booked meetings and verified enquiries.

The PopLab way

We believe in growth marketing that pays for itself.

Most agencies promise millions of impressions and high click-through rates. We measure success on what actually moves your bottom line: qualified enquiries, booked calls, and real revenue. AI makes us faster; it doesn't make us reckless. No vanity metrics, no fluff.

Approach

We don't promise 1,000 leads. We promise the right ones.

Precision over volume

30 verified, high-intent enquiries beat 300 random form-fills full of fake numbers. Every rupee is spent with strict intent and targeting filters.

Zero overpromising

No fake guarantees. No inflated screenshots. Honest numbers, clear dashboards, and realistic timelines so you always know where you stand.

Data-led iteration

We script, test, and analyse every angle. If a hook works, we double down. If it fails, we diagnose and swap it - usually within 24 hours.

Selected work

Performance in action.

All case studies
3.1x
Showroom ROAS
−42%
Cost / visit
Luxury Jewellery Google Ads Showroom Visits

High-intent filtering for high-ticket jewellery

+58%
Qualified leads
2.4x
Blended ROAS
E-commerce Meta Ads Lead Acquisition

Turning a dated funnel into a converting machine

How it works

A clear path from intake to scale.

01

Intake & teardown

You share your brand and ad account. We run a pre-call diagnostic on funnel speed, copy relevance, and targeting - then walk you through where cash is leaking.

02

Launch

We build the creative, write the hooks for your ICP, and ship campaigns structured for qualified actions - not vanity reach.

03

Iterate

Daily reads on what's working. Winning angles get more budget; losing ones get diagnosed and swapped fast.

04

Scale

Once unit economics hold, we scale spend carefully - protecting ROAS instead of chasing it off a cliff.

Testimonials

Results clients talk about.

"
The leads finally matched what our sales team could actually close. Fewer enquiries, far better quality.
- Founder, Luxury Retail (Jaipur)
"
No inflated screenshots, no jargon. Just a clear dashboard and honest reads every week.
- Marketing Lead, D2C Brand
"
They diagnosed our funnel before spending a rupee. The teardown alone was worth the call.
- Director, Services Business
FAQ

Questions, answered.

Yes. We run remotely with brands across regions. Our team is based in Chandigarh, and we work asynchronously with clear weekly reporting.

We work best with brands spending ₹30,000/month or more on ads. Below that, we'll usually tell you honestly that you don't need an agency yet - and what to do instead.

Qualified enquiries, booked calls, showroom visits, and return on ad spend - the metrics tied to revenue. Not impressions or click-through rate in isolation.

A 30-minute screen-share where we audit your current ads and funnel, show you where budget is leaking, and give you a roadmap of creative angles to test first. No slides, no pressure pitch.

Start here

Let's map your scaling roadmap.

Book a 30-minute teardown of your paid ad account. No pressure - just a customised roadmap.

Book a teardown