Travel platform, Europe push
A synchronized three-stage Meta funnel delivering 11.4L impressions and 60 qualified travel inquiries at ₹131 CPL against a ₹130 target.
THE STRATEGIC THINKING
Nobody books a European itinerary off a single impulse ad.
High-ticket international vacations are considered purchases requiring sustained emotional buy-in and brand trust. Running single-stage instant lead ads directly to cold audiences burns cash because users will not hand over contact details without established credibility.
We structured an honest three-stage sequential architecture: Stage 1 (Awareness) built large, cost-effective audience pools using scenic cinematic video cutdowns. Stage 2 (Traffic & Engagement) filtered for active vacation planners by routing them to detailed itinerary breakdowns.
Stage 3 (Lead Generation) harvested the warm retargeting pool created by the first two stages. Because prospects had already spent minutes exploring itineraries, lead quality was high and form completion friction was welcomed.
“Three concurrent campaigns sharing creative DNA, keeping CPL stable while impressions scaled past 11 Lakh.”
EXECUTION BLUEPRINT
What actually went into the accounts
- +Three concurrent campaigns - awareness, traffic, leads - sharing creative DNA with isolated KPIs
- +Awareness layer utilized 15-second cinematic video reels optimized for 3-second continuous views
- +Mid-funnel traffic campaign built high-intent custom audiences used as exclusive retargeting seeds
- +Lead-gen layer implemented multi-step qualifying questions (travel month, party size, budget expectation)
- +Rigorous daily pacing keeping blended lead acquisition cost locked at ₹131.69
| Stage | Spend | Result | Efficiency Metric |
|---|---|---|---|
| Awareness (Cold Reach) | ₹2,082 | 11.8L impressions | ₹2.16 CPM |
| Traffic (Itinerary Hub) | ₹3,086 | 1,156 landing views | ₹2.67 / view |
| Lead Gen (Retargeting) | ₹7,901 | 60 verified leads | ₹131.69 CPL |
Capturing Active Itinerary Demand
Captures travelers with active dates (“luxury Swiss Alps summer tour”). Converts intent directly onto dynamic itinerary landing pages.
Seeding Emotional Wanderlust
High-resolution drone cinematography of private villas and Amalfi cliffside drives. Builds brand familiarity across 11.4L affluent potential travelers.
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