The bakery wasn't an awareness problem. They had repeat customers, word-of-mouth, and a working storefront with the pixel installed. The real question was whether Meta could become a third revenue channel - predictable enough to plan inventory around, profitable enough to justify the spend.
I built five purchase-objective campaigns, one per product line, and weighted budget toward whatever was already converting. The hero product took the largest allocation because it was already winning. The entry product took the smallest.
Inside each campaign: broad targeting for algorithmic reach, lookalikes off purchaser data, and remarketing for cart abandoners and repeat buyers. The remarketing layer did most of the heavy lifting - for a brand with real loyalty, it always does.
We'll map exactly where your budget is leaking and what to fix first.
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