Scaling paid traffic into a store is where most brands lose the plot - they pour on budget and watch conversion rate collapse. The goal here was the opposite: hold CVR steady while sessions and orders climbed across a full month of spend.
That means watching the whole funnel, not just the ad. Traffic quality, landing speed, and offer all move together - push one without the others and the maths breaks. Steady conversion at scale is the unglamorous proof that the system is actually working.
We'll map exactly where your budget is leaking and what to fix first.
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