Holiday packages platform

The thinking

Search and display aren't substitutes - they're complements. Search catches the person actively typing 'Kerala trip from Delhi.' Display catches the same person two days later, after they've looked at four other options and forgotten about you.

Search ran tight - exact and phrase match on high-purchase-intent terms only. Display built custom audiences from the search side and placed creative across travel blogs, itinerary pages, and YouTube. Started on Maximize Clicks to gather signal, then switched to Maximize Conversions once the data was thick enough. The template later carried into other destination launches.