The brief was uncomfortable: scale personalised CEO outreach to enterprise contacts without the messages reading like they came from a bot. Most agencies running this play just blast a generic template at volume and accept a 15% reply rate. The trade isn't worth it - it burns the LinkedIn account and the CEO's reputation in one motion.
So the structure split the work. Sales Navigator did the precision targeting - IT decision-makers, CXOs, and procurement leads. Automation ran the cadence at 2–3 day intervals. The personalisation lived in the opening line, which referenced the company's actual context.
Critically: the moment anyone replied, automation paused and the conversation moved to manual scheduling. The bot did the boring part. The CEO did the relationship part.
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